In the ever-evolving landscape of democracy, election campaigns have undergone significant transformations. Changing Trends of Election Campaign in Democratic Countries delves into the pivotal role of media—both traditional and digital—in shaping public opinion and electoral outcomes.
Edited by Dr. Nirmala Singh, Dr. Shailbala Gandhi, Dr. Poonam Kaushik, and Mr. Rishikesh Kumar Gautam, this book explores the influence of print and electronic media, the rise of social media in modern campaigns, and the increasing use of money and muscle power in elections. It examines the declining voter engagement and growing public apathy, while also highlighting the potential of media as a tool for strengthening democracy.
From blogs and websites to emails and televised debates, this book provides an in-depth analysis of how media platforms act as both informers and influencers in democratic processes. A must-read for political analysts, media professionals, students, and anyone interested in understanding the changing dynamics of electioneering in the modern world.
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