Product Information
Business Policy and Strategic Management by Dr. Sangeeta & Dr. Neeraj is a practical and insightful guide that bridges the gap between theoretical understanding and real-world application. This comprehensive book not only introduces core concepts of business policy and strategic management but also integrates curated case studies to provide a strong foundation in strategic thinking.
The content is specially curated to meet the academic and professional needs of students pursuing MBA, BBA, PGDBA, and other management-related programs, as well as aspirants preparing for UGC NET, SET, and competitive business exams. With clear explanations, updated examples, and practical insights, the book prepares readers to analyze, design, and implement effective business strategies in emerging markets.
Whether you are a student, academician, or corporate strategist, this book is an essential tool to understand how organizations formulate and execute policy in dynamic global environments.
Keypoints:
- Comprehensive coverage of business policy and strategic management concepts.
- Includes real-world case studies from Indian and international companies.
- Tailored for MBA
- BBA
- and management exam aspirants.
- Reader-friendly format with simplified language and illustrations.
- Suitable for classroom use
- self-study
- and corporate training programs.
Bullets:
- Perfect for MBA, BBA, PGDBA & UGC-NET management exams.
- Blends conceptual learning with real-life case studies.
- Designed for easy understanding of complex strategies.
- Strategic insights tailored for emerging markets.
- Authored by experienced educators & researchers.
Information
| Format | Paperback , EBook |
|---|---|
| ISBN No. | 9789391041656 |
| Publication date | 08 December 2022 |
| Publisher | Rigi Publication |
| Publication City/Country: | India |
| Language | English |
| Book Pages | 302 |
| Book Size | 5.5" x 8.5" |
| Book Interior | Black & white interior with white paper (Premium Quality) |
About Author
Dr. Sangeeta & Dr. Neeraj are renowned academicians and researchers in the field of business management. With over two decades of combined experience in teaching, research, and corporate training, they have mentored thousands of students and professionals across India. Their publications reflect their deep understanding of strategic concepts and their ability to present them in an engaging and learner-friendly manner. This book is yet another milestone in their mission to provide accessible and effective knowledge resources for business education.
Reviews (20)
Usman Singh Bhavsar
2026-04-05 20:45:35Compelling and well-paced.
A fast-paced read with lots of twists and turns. Perfect for a weekend read.
Ananya Venkat Nagarajan
2026-04-15 12:45:35Wonderful characters and story.
I fell in love with the characters in this book. The story was both heartwarming and page-turning.
Rashid Chandra Seth
2026-06-01 03:45:35Stunning debut.
An impressive book that showcases the author's talent. I look forward to reading more from them.
Jaswant Babu
2026-03-09 07:45:35A gripping page-turner.
This was a rollercoaster of emotions. The suspense was perfectly maintained throughout.
Rahim Bhai Kurian
2026-03-13 08:45:35Beautiful and heartbreaking.
A touching story that brought tears to my eyes. The themes are handled with great sensitivity.
Ramesh Sirish Doshi
2026-06-26 05:45:35Engaging plot and great style.
A solid read with a very satisfying ending. The writing style is clean and easy to follow.
Hrishikesh Patel
2026-03-26 19:45:35Highly immersive experience.
The atmospheric writing style makes you feel like you are actually there. A truly outstanding achievement.
Nitika Joshi
2026-07-01 05:45:35Brilliantly executed!
The narrative structure is unique and works perfectly. A refreshing and exciting read.
Eddie Amble
2026-03-03 03:45:35Deeply emotional.
This book touched my soul. The relationships are complex and portrayed with stunning realism.
Nitika Yohannan
2026-05-31 07:45:35An absolute treasure.
I will be recommending this book to all of my friends. It is a rare gem that deserves all the praise.
Tanuja Solanki
2026-02-07 09:45:35Spectacular and insightful.
Not only is it a great story, but it also offers fascinating insights. I learned a lot while thoroughly enjoying it.
Shobha Pant
2026-06-21 10:45:35Stunning work of art.
The prose is lyrical and the pacing is perfect. A book to read slowly and savor.
Nupur Dua
2026-05-08 20:45:35Pure reading joy!
It is fun, energetic, and kept me up way past my bedtime. I could not put it down!
Yasmin Bakshi
2026-07-03 23:45:35Power and grace.
An honest and deeply moving story that doesn't pull any punches. Outstanding character development.
Rashid Krishnamurthy
2026-06-15 09:45:35A captivating journey.
A wonderful blend of adventure, emotion, and intellect. A highly rewarding experience.
Kunti Kota
2026-05-04 15:45:35Flawless pacing.
I read this in one sitting. Every chapter ends on a hook, and the characters are instantly memorable.
Mukund Lal Kurian
2026-04-28 15:45:35A true masterpiece!
I couldn't put this book down. The character development was phenomenal, and the plot kept me guessing until the very end.
Satish Fardeen De
2026-05-20 17:45:35Beautifully written and deeply moving.
The author has a wonderful way with words. Every sentence feels crafted with care. Highly recommend to everyone.
Biren Ghalib Randhawa
2026-06-13 16:45:35An absolute must-read.
This book completely blew me away. The pacing was perfect, and the emotional depth was incredible.
Alex Amir Kibe
2026-02-08 10:45:35Highly engaging and thought-provoking.
A fantastic read! It really makes you think about the choices we make and how they impact our lives.
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