Product Information
Business Policy and Strategic Management by Dr. Sangeeta & Dr. Neeraj is a practical and insightful guide that bridges the gap between theoretical understanding and real-world application. This comprehensive book not only introduces core concepts of business policy and strategic management but also integrates curated case studies to provide a strong foundation in strategic thinking.
The content is specially curated to meet the academic and professional needs of students pursuing MBA, BBA, PGDBA, and other management-related programs, as well as aspirants preparing for UGC NET, SET, and competitive business exams. With clear explanations, updated examples, and practical insights, the book prepares readers to analyze, design, and implement effective business strategies in emerging markets.
Whether you are a student, academician, or corporate strategist, this book is an essential tool to understand how organizations formulate and execute policy in dynamic global environments.
Keypoints:
- Comprehensive coverage of business policy and strategic management concepts.
- Includes real-world case studies from Indian and international companies.
- Tailored for MBA
- BBA
- and management exam aspirants.
- Reader-friendly format with simplified language and illustrations.
- Suitable for classroom use
- self-study
- and corporate training programs.
Bullets:
- Perfect for MBA, BBA, PGDBA & UGC-NET management exams.
- Blends conceptual learning with real-life case studies.
- Designed for easy understanding of complex strategies.
- Strategic insights tailored for emerging markets.
- Authored by experienced educators & researchers.
Information
| Format | Paperback , EBook |
|---|---|
| ISBN No. | 9789391041656 |
| Publication date | 08 December 2022 |
| Publisher | Rigi Publication |
| Publication City/Country: | India |
| Language | English |
| Book Pages | 302 |
| Book Size | 5.5" x 8.5" |
| Book Interior | Black & white interior with white paper (Premium Quality) |
About Author
Dr. Sangeeta & Dr. Neeraj are renowned academicians and researchers in the field of business management. With over two decades of combined experience in teaching, research, and corporate training, they have mentored thousands of students and professionals across India. Their publications reflect their deep understanding of strategic concepts and their ability to present them in an engaging and learner-friendly manner. This book is yet another milestone in their mission to provide accessible and effective knowledge resources for business education.
You May Also Like
