Product Information
Consumer Behaviour and Decisions by Dr. Rizwana Atiq is an insightful and comprehensive guide designed to help students, marketers, and entrepreneurs understand the psychology behind consumer choices. From the moment a customer thinks about buying a product to their post-purchase behavior, this book offers a deep dive into the essential aspects of consumer decision-making.
It explores critical concepts such as consumer motivation, perception, attitude, personality, lifestyle, and buying patterns. The book also introduces students to the significance of consumer research, innovation adoption, and the diffusion process—essential tools for modern marketing success.
More than just theory, this book emphasizes the importance of ethical consumption and the role of sustainable development in marketing. It encourages future business leaders to make responsible decisions that align with global sustainability goals.
Whether you're a student of business and marketing, a budding entrepreneur, or a curious reader aiming to decode consumer behavior, this book serves as a practical and powerful resource to build strong marketing strategies based on consumer insight.
Keypoints:
- Complete Overview of Consumer Psychology – Covers motivation
- personality
- perception
- and attitudes to help students deeply understand consumer behavior.
- Practical Decision-Making Framework – Guides readers through the consumer journey before
- during
- and after purchase for real-world application.
- Focused on Market Research and Targeting – Equips aspiring marketers with tools to analyze consumer segments
- lifestyles
- and buying patterns.
- Emphasis on Sustainable Development – Connects consumer behavior to global sustainability goals and responsible marketing practices.
- Ideal for Business & Marketing Students – A must-have textbook for MBA
- BBA
- and marketing aspirants preparing for roles in brand management and entrepreneurship.
Bullets:
- In-depth Understanding of Consumer Psychology – Explains how and why consumers make decisions before, during, and after purchases, with real-world applications.
- Focus on Sustainable Development – Encourages ethical consumption and responsible marketing aligned with the United Nations Sustainable Development Goals.
- Covers Key Marketing Concepts – Includes consumer motivation, perception, attitude, personality, social class, and lifestyle analysis.
- Essential for Students & Entrepreneurs – Perfect resource for business, marketing, and management students aiming to understand target markets.
- Guided Approach to Consumer Research – Offers practical tools and theories to help marketers create data-driven strategies for lasting impact.
Information
| Format | Paperback , |
|---|---|
| ISBN No. | 9789391041298 |
| Publication date | 06 October 2022 |
| Publisher | Rigi Publication |
| Publication City/Country: | India |
| Language | English |
| Book Pages | 276 |
| Book Size | 5.5" x 8.5" |
| Book Interior | Black & white interior with white paper (Premium Quality) |
About Author
Dr. Rizwana Atiq is a distinguished academician and researcher with a strong background in Business Management and Marketing. With years of teaching experience and numerous research contributions to her name, she specializes in understanding consumer psychology, market trends, and sustainable marketing practices. Her teaching methodology focuses on blending theoretical frameworks with real-world applications, empowering students and aspiring entrepreneurs to develop strategic thinking. Dr. Atiq’s work reflects her deep commitment to ethical consumerism and sustainable development, making her a respected voice in modern marketing education.
Reviews (24)
Bharat Bhai Inani
2026-03-23 02:45:34Highly immersive experience.
The atmospheric writing style makes you feel like you are actually there. A truly outstanding achievement.
Ritika Chopra
2026-02-20 06:45:34Brilliantly executed!
The narrative structure is unique and works perfectly. A refreshing and exciting read.
Darpan Lanka
2026-04-03 00:45:34Deeply emotional.
This book touched my soul. The relationships are complex and portrayed with stunning realism.
Raju Rao Mand
2026-03-15 09:45:34An absolute treasure.
I will be recommending this book to all of my friends. It is a rare gem that deserves all the praise.
Pradeep Varghese
2026-02-21 10:45:34Spectacular and insightful.
Not only is it a great story, but it also offers fascinating insights. I learned a lot while thoroughly enjoying it.
Moti Kumar Chaudhuri
2026-04-11 18:45:34Stunning work of art.
The prose is lyrical and the pacing is perfect. A book to read slowly and savor.
Anil Dua
2026-01-30 02:45:34Pure reading joy!
It is fun, energetic, and kept me up way past my bedtime. I could not put it down!
Manoj Bhai Krishna
2026-06-09 17:45:34Power and grace.
An honest and deeply moving story that doesn't pull any punches. Outstanding character development.
Gauransh Singh Sule
2026-01-29 04:45:34A captivating journey.
A wonderful blend of adventure, emotion, and intellect. A highly rewarding experience.
Richa Kaul
2026-03-07 02:45:34Flawless pacing.
I read this in one sitting. Every chapter ends on a hook, and the characters are instantly memorable.
Binod Mannan
2026-06-17 19:45:34A true masterpiece!
I couldn't put this book down. The character development was phenomenal, and the plot kept me guessing until the very end.
Nupoor Goel
2026-03-08 02:45:34Beautifully written and deeply moving.
The author has a wonderful way with words. Every sentence feels crafted with care. Highly recommend to everyone.
Qabeel Chandra
2026-04-24 01:45:34An absolute must-read.
This book completely blew me away. The pacing was perfect, and the emotional depth was incredible.
Baber Naruka
2026-05-02 23:45:34Highly engaging and thought-provoking.
A fantastic read! It really makes you think about the choices we make and how they impact our lives.
Naval Kala
2026-04-24 01:45:34Captivating from the first page!
From the opening chapter, I was hooked. The writing is vivid and the storyline is incredibly engaging.
Anshula Kaur
2026-07-06 20:45:34An exceptional read.
A beautifully written book that will stay with me for a long time. Definitely one of my favorites of the year.
Rajendra Mohabir
2026-06-01 16:45:34Highly recommend!
This was such a fun and engaging read. The characters are so relatable, and the story is very well-paced.
Kasturi Pradeep Yogi
2026-05-03 04:45:34Brilliant storytelling.
I loved the world-building and the complex characters. The author did a fantastic job keeping the reader engaged.
Sirish Jatin Lachman
2026-06-16 16:45:34A delightful surprise.
I wasn't sure what to expect, but this turned out to be an amazing book. Highly recommend.
Vineeta Vicky Krishnan
2026-07-09 14:45:34Compelling and well-paced.
A fast-paced read with lots of twists and turns. Perfect for a weekend read.
Yamini Ishat Dyal
2026-05-20 11:45:34Wonderful characters and story.
I fell in love with the characters in this book. The story was both heartwarming and page-turning.
Gulab Nazareth
2026-05-21 09:45:34Stunning debut.
An impressive book that showcases the author's talent. I look forward to reading more from them.
Mukund Chandra Mangal
2026-03-01 14:45:34A gripping page-turner.
This was a rollercoaster of emotions. The suspense was perfectly maintained throughout.
Brock Ram Wali
2026-07-08 13:45:34Beautiful and heartbreaking.
A touching story that brought tears to my eyes. The themes are handled with great sensitivity.
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